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| Circular number | Commercial Circular No. 70 of 2012 |
|---|---|
| File number | No. 2012/TGIV/11/40 |
| Date | 2012-11-02 |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Commercial Publicity contracts — Reserve price & Rate of Escalation on Licence fee that the Reserve price for the first year should be 1.5 times the highest annual
GOVERNMENT OF INDIA MINISTRY OF RAILWAYS (Railway Board) No. 2012/TGIV/11/40 New Delhi Dt. 2/11/2012 The General Managers, All zonal Railways. COMMERCIAL CIRCULAR No. 70 OF 2012 Subject: Commercial Publicity contracts — Reserve price & Rate of Escalation on Licence fee Reference 1 Board's letter No. 2005/TG 1V/39/8/E01 dated 31/01/2012, Commercial Circular No. 8/2012. 2 Board's letter No. 2005/TG IV/39/8/E01 dated 27/04/2010, Commercial Circular No. 24/2010. 3 Board's letter No. 2005/TG IV/39/8/E01 dated 30/07/2009 ,Commercial Circular No. 34/2009. 4 Board's letter No. 2005/TG IV/39/8/E01 dated 18/12/2008 , Commercial Circular No. 74/2008 5 Board's letter No. 2005/TG IV/39/8/E01 dated 07/02/2008, Commercial Circular No. 9/2008 6 Board's letter No. 2005/TG IV/39/8/E01 dated 01/06/2007, Commercial Circular No. 58/2007 7 Board's letter No. 2005/TG 1V/39/8/E01 dated 23/10/2006, Commercial Circular No. 90/2006 8 Board's letter No. 2005/TG IV/39/8/E01 dated 01/05/2006, Commercial Circular No. 36/2006 Railways have been advised to give Bulk Advertising Rights on an entire Railway Division and the guidelines in this regard have been issued vide Board's letters referred to above. 2. The extant instructions inter-alia provide that the reserve price for the first year should be three times the actual publicity earnings of the entire division during any of the preceding three financial years and the licence fee in the second, third, fourth & fifth year should be enhanced by 10%,15%,20% & 25% respectively over that of the previous year. 3. Suggestions were received from zonal Railways that the existing provisions for enhancement in the escalation of the reserve price by 10%,15%,20% & 25% respectively over that of the previous year may be revised so that there is a uniform rate of 10% escalation. 4. The proposal has been examined in the light of repeated failure of Tenders brought out by the zonal Railways. Accordingly, it has been decided that the Reserve price for the first year should be 1.5 times the highest annual commercial publicity earnings of the entire division during any of the preceding three financial years and the licence fee in the second, third, fourth & fifth year should be enhanced by a uniform rate of 10% over that of the previous year. 5. Other existing instructions in this regard will continue to be applicable. 6. This also disposes of the proposal received from Central Railway vide letter No. C.465.CP.Policy.123 dated 25/09/2012. This issues with the concurrence of Finance Directorate of Ministry of Railways . (R.C.Pandey) Deputy, Director, Traffic General II Railway Board No. 2012/TGIV/11/40 New Delhi Dt. j /11/2012 Copy to: FA&CAO, All Zonal Railways Director(Audit),All Zonal Railways F(C) Branch, Railway Board. For Financial Commissioner, Railways. Copy to: The Chief Commercial Managers, All zonal Railways.
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