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Commercialpedia Indian Railways commercial circulars and policies

Bulk rights for Commercial Publicity on an entire division

Commercial Circular No. 34 of 2009
Historical — likely supersededCircularadvertising
Historical — likely superseded. This circular predates 2020 and has probably been replaced. Treat it as a record of what the rule was, not what it is. The official Railway Board PDF always prevails over anything shown here.

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Circular numberCommercial Circular No. 34 of 2009
File numberNo. 2005/TGIV/39/8/EOI
TypeCommercial Circular
Topicadvertising
CurrencyHistorical — likely superseded
Official PDFindianrailways.gov.in

Summary

Bulk rights for Commercial Publicity on an entire division Sub: Bulk rights for Commercial Publicity on an entire division.

Text of the circular

Government of India

Ministry of Railways
(Railway Board)
No. 2005/TGIV/39/8/EOI New Delhi, dt.30.07.09 —
General Managers,
All Zonal Railways

(Commercial Circular No. 34 of 2009)
Sub: Bulk rights for Commercial Publicity on an entire division.

Ref: 1.Board’s letter No. 2005/TGIV/39/8/EOI dated 01.05.06

(Commercial Circular No. 36 of 2006)

2. Board’s letter No. 2005/TGIV/39/8/EOI dated 23.10.06
(Commercial Circular No. 90 of 2006)

3. Board’s letter No. 2005/TGIV/39/8/EOI dated 01.06.07
(Commercial Circular No. 58 of 2007)

. 4. Board’s letter No. 2005/TGIV/39/8/EOI dated 07.02.08

(Commercial Circular No. 9 of 2008)

Railways have been advised to give bulk advertising rights on an
entire division and the guideline in this regard have been issued vide Board’s letters
referred to above

Para (4) of Board’s letter No. 2005/TGIV/39/8/EOI dated 07.02.08
(Commercial Circular No. 9 of 2008), reads as follows:

4. The display plan for the proposed site should have the clearance from Sr.
DCM every time an advertisement is actually displayed. No additional charges
shall be levied on the advertiser for new sites during the currency of the contract as
the entire division is covered under the contract. However, Railway reserves the
right to disallow publicity which, in the opinion of Railway, have a bearing on
safety, aesthetics, security, synchronicity with existing/blocked sites and anything
which violates the laid down Railway procedures/norms.

The above Para may be replaced by the following.

“The display plan for the proposed site should have the clearance from Sr.
DCM every time an advertisement is actually displayed. The details of all the sites
(location, size etc.) which are offered for the bulk advertising rights shall be
specified in the tender document. The selected advertiser may, however, be

_ permitted to display advertisement at sites other than the specified ones. For these

additional sites the charges may be calculated on unit area basis at the price decided
on the basis of the tender (Bid offer divided by total area mentioned in the tender) .
However, Railway reserves the right to disallow publicity which, in the opinion of
Railway, have a bearing on safety, aesthetics, security, synchronicity with

iv

existing/blocked sites and anything which violates the laid down Railway
procedures/norms. न ..

The additional sites which are developed due to new development works *%
like new stations, buildings, PRS centres etc. may be offered to the existing party
_ having the bulk advertising rights of the entire division. A time limit of 15 days
from the date of offering these additional space for advertisement may be fixed for
the party to decide in this matter. Thereafter, fresh open tenders-may be floated for
these additional sites/locations.” .

These instructions will be applicable for all the tenders floated after the date
of issue of this letter. ve

Other existing instructions will continue to be applicable.

This issues with concurrence. of Finance Directorate of the Ministry of
Railways. - ce .

co . VK Sharma)
_ Director, Traffic Commercial (G)
Railway Board

No. 2005/TGIV/39/8/EOI | | लि New Delhi, dated 20 .07.09
1. FA&CAOs, All Zonal Railways.

2. Director (Audit), All Zonal Railways.
3. Fin. (Comml.) Branch.

For Financial Commissioner, Railways

fas .

Coby te: Chief Commercial! Manager ; AN Zorel Ross,

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