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| Circular number | Commercial Circular No. 36 of 2006 |
|---|---|
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Reilways should not lay down eny tariff for publicity for individual
OF INDIA MINISTRY OF RAILWAYS (RAILWAY BOARD) No.2008TG-TV/S9/VEOI New Delhi, dated /- 05-06 The General Managers, All Zonal Raiiways. (Commercial Circular ne. 36 of 2006) Sab: Sele rights for commercial publicity . Railways have a vast potential of earnings through commercial publicity which despite making 20 much efforts has aot been filly exploited. With « view to enbsnce the earnings from this area, the Board have decided to give bulk advertising rights on entire railway division/s and train/s to reputed firms with the following guidelines: PUBLICITY AL STATIONS Open tenders (through two pecket systern) may be called for awarding bulk rights of publicity for an entire Division. The publicity rights will include all types of media inchading giow/neon signs, video walla, different forms of electronic display, unipole, trivision, showcases, balloons, advertising sear LC gates, approaches to Bach Zonal Raitwey may impleaest the scheme on a pilot project besis ont One Division The divisions oo. which the pilot project is to be done are as Following broed guidelines are advised for awarding publicity contract on an Pi 1, ii The period of contract should be for 5 years The reserve price for the first year should be three times the actual publicity earnings of the entire Division for 2004-05. However, the same can be reviewed by the zonal railwsys in consultation with FAZCAO. The license fee in the Second, Third, Fourth and Fifth year should be enhanced by 10%, 15%, 20% है; 25% respectively over thet of the previous The details of existing contracts like location, period, dete of expiry, value of the contract etc. should also be mentioned in the tender document. A blue print of the Display Pian should be submitted by the edvertiser to the concemed Sc. DCM for approval before physical exdcution of the work. The blue print of the Display Pian should include existing or mew sites Advertisements shouk! not interfere/obatruct railway aignages otc After awarding the contract, Divisions should not extend the period of any existing publicity contracts Reilways should not lay down eny tariff for publicity for individual sites whea the eutire Division is given on contract. The agency should be free to decide the tariff to be charged from its cliente in the tariff structure may be cezried out by the party as ‘and when desired Raitway will provide connections wherever desired by the contrator, The charges will be computed on average comsimption basis at the time of installation and will be paid by the party on half yearly/annual basis. These lump sum charges will charges for separate wiring (and also for meter if separate moter is desired by the party} for electrical connections to various publicity poets will have to be paid by the Contractor should not be asked to get clearinces for commissioning of advertisements sites from other oomnected ¢g. dectrical, engineering etc. Sr. DCM should be the ; nodal officer for such clearances on single window dealing basis Zonal Railways should apprise the Board of the reauits so thst it may be considered for extension to other divisions. 2. PUBLICITY JN TRAINS a} A new technique is being adopted for sdvertisement on trains in Pa which the whole coach is wrapped up using vinyl stickers, Such wrapping up of coaches may be preferable instead of conventional — £4 — Deptt. Divisions will ensure that the technique sdopted in wrapping of the exterior body of the coach with vinyl stickers docsa’t interfere with the paint texture (gies etc.) while taking off sane. coaches before allowing full wrapping of the train. The advertising party will retum the coach in ita original texture after b) It has alao been decided that display of advertisement boards of | prescribed sixes can also be permitted inside the coaches at specific focatlons. The display boards should have high quality lamination and it should enhance the interior get up of the coaches. The . sumber of such boards will vary
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