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| Circular number | Commercial Circular No. 25 |
|---|---|
| File number | No. 2006/TGIV/39/8/EOI |
| Date | 2000-10-24 |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Commercial Publicity on trains coaches and display of advertisement boards inside the coaches, Some requests have
Government of India Ministry of Railways (Railway Board) No. 2006/TGIV/39/8/EOI New Delhi, dated 06.03.07 The General Managers, All Zonal Railways. (Commercial Circular No, 250f 2007) Sub: Commercial Publicity on trains Ref: 1. Board’s letter No. 2000/TG-I'V/39/17/CP/WR dated 24.10.2000 (Commercial Circular No. 48 of 2000) 2. Board’s letter No. 2005/TGIV/39/8/EOI dated ~ 01.05.2006 (Commercial Circular No. 36 of 2006) Railways have been advised vide Commecial Circular No. 36 of 2006 for advertisements on trains by wrapping up of coaches using vinyl stickers after taking due precautions in consultation with Mechanical deptt. Display of advertisement boards were also permitted inside the coaches. Railways have been advised to identify one train (Rajdhani/Shatabdi/Mail/Express) in their respective zone to begin with for this scheme. In the same manner, it may also be done on a pilot project basis on some passenger and sub-urban trains. Some clarifications haye been sought by Railways regarding wrapping up of coaches and display of advertisement boards inside the coaches, Some requests have also been received for extending the scheme to some more Mail/Express trains. With a view to increase the earnings through commercial publicity it has been decided that: 1. The pilot project of wrapping of trains using vinyl stickers is to be tried on some trains (Mail/Express and local passenger & sub-urban trains) on each zonal railway through open competitive bidding by following the existing guidelines in this regard. 2. In supersession to this Office letter no 98/M(C)/137/8 dated 6.12.2006, full wrapping of the coaches under the pilot project is allowed using the film to RDSO specification No. RDSO/2006/CG-13. Necessary precautions may be taken in this regard in consultation with the Mechanical Department. While wrapping the coach body, it must be ensured that all the information painted on the coach remains clearly visible and does not get covered by the advertisement material printed on the film. The locations meant for fitment of destination boards, coach number boards etc. will not be covered by the film so that changing these boards as necessary is not obstructed. 3. The display of advertisement boards inside the coaches may be allowed as desired by the party and having recommendations of Sr. DCM & Sr. DME(C&W) after due approval of DRM in whose jurisdiction the base depot of the train falls. This will be for a complete rake link and not for a single pair of train. This supersedes the instructions issued earlier regarding commercial publicity inside the trains. 4. It should be ensured that the messages through advertisements are not socially offensive and should be in keeping with public morality. Other existing instructions in this regard may also be followed. The feedback including the technical and commercial aspects of wrapping of trains may be sent to this office so that the same is submitted for information of Board. Director ncaa Director Traffic Commercial (G) Ra ard Railway Board Copy to: Chief Commercial Managers, All Zonal Railways Chief Mechanical Engineers, All Zonal Railways
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