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| Circular number | Commercial Circular No. 58 of 2007 |
|---|---|
| File number | No. 2005/TGIV/39/8/EOI |
| Date | 2007-05-24 |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Bulk rights for Commercial Publicity nominated for bulk advertisement rights, it was advised that the bulk rights may be
Government of India
Ministry of Railways
(Railway Board)
No. 2005/TGIV/39/8/EOI
New Delhi, dated 01.06.07
General Managers,
All Zonal Railways.
(Commercial Circular No. 58 of 2007)
Sub: Bulk rights for Commercial Publicity
Ref: 1. Board’s letter no. 2005/TGIV/39/8/EOI dated 01.05.06
(Commercial Circular No. 36 of 2006)
2. Board’s letter no. 2005/TGIV/39/8/EOI dated 23.10.06
(Commercial Circular No. 90 of 2006)
Railways have been advised to give bulk advertisement rights on an entire
railway division and the guidelines in this regard have been issued vide Board’s
letters referred to above. The scheme was to be tried on a pilot project basis on one
division on each zonal railway. However, in case the entire division cannot be
nominated for bulk advertisement rights, it was advised that the bulk rights may be
given for a cluster of stations/ station as a whole or even a large station may be
divided into convenient zones for giving advertisement rights.
With a view to increase earnings through this source, it has been decided
by Board that the zonal railways may give bulk advertisement rights on other
divisions on their railway in addition to the division identified on pilot project basis.
The Reserve price for the first year should be three times the actual
publicity earnings of the entire division during the immediate preceeding financial
year and the license fee in the second, third, fourth & fifth year should be enhanced
by 10%, 15%, 20% & 25% respectively over that of the previous year. However, the
same can be reviewed by the ZRs in consultation with FA&CAOs.
Regular process of awarding the advertisement rights i.e. on piecemeal
basis should not be disturbed/discouraged on the divisions which are being given on
bulk advertisement rights. However, when the action for bulk advertisement rights
on an entire division has been initiated, after that date, piecemeal contracts for
advertisement should be awarded upto the date when the contract for bulk
advertisement rights comes into force. In case any contract is expiring before award
of contract for bulk advertisement rights, the same may be considered for extension
upto the date the contract for bulk advertisement rights comes into force or a period
of six months whichever is earlier.
Other existing instructions will continue to be applicable.
This
also
disposes
the
Northern
Railway’s
letter
No.
9PUB/13/Tender/Policy/07 dated 24.05.2007.
This issues with concurrence of Finance Directorate of the Ministry of
Railways.
Please acknowledge receipt.
(Ravinesh Kumar)
Director Traffic Commercial (G)
Railway Board
No. 2005/TGIV/39/8/EOI
New Delhi, dated 01.06.07
1. FA&CAOs, All Zonal Railways
2. Director (Audit), All Zonal Railways
for Financial Commissioner, Railways
Copy to:Chief Commercial Managers, All Zonal Railways
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