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| Circular number | Commercial Circular No. 90 of 2006 |
|---|---|
| File number | No2005/TGIVGOWVREOL |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Sole rights for Commercial publicity potential for award of sole advertisement rights.
GOVERNMENT OF INDIA
MINISTRY OF RAILWAYS
(RAILWAY BOARD)
NoO20GS TGV 39/2 EO Nev Delhi, dtd gay 100
The General Managers,
All Zonal Railways.
{Commercial Circular No, TO af 2006)
Sub: Sole rights for Commercial publicity
Ref: Bosrd’s letter . No2005/TGIVGOWVREOL dated 1.5. 2006
(Commercial Circular No.36 of 2006)
Railways have been advised vide Board’s teier peferted to above fur
awarding cole advertisement righ's on ac entire division. The divisions on winch
the pliot project was to be implemeoied were also identified. However, suns
imilways dave expressed pianiity in geliing response for soje adverusing एटा
for the entire ecunated division, Borid has re-examined the issue in the light of
response from ti. zonul railways & the following changes/ncedificaiiums Have
been approved,
ha
tin case there has bec na resputise io sole advertisermem rights for ne
nominated division either ou inviting tenders or on contacting the
advertisers, CCM wy nominate any other division which has the
potential for award of sole advertisement rights.
Ig case the entire division can not be nominated for award of avis
advertisement rights, a cluster of stations mes be selected fur award of
sole advertisement nights. In case advertisemeat rights canst be
given for even a cluster of stations, station as a whole may be giveu for
sole advertisement rights, For large stations, where it has been
experienced thal it is not possible to give the entire station on sole
adverlisement rights, the station may be divided inte convenient cones.
The size of & zone for this purpose, however, should not be less than
one platform,
WG =
3. The period of cdattact for piecemeal advertisement rights should be 3
o 5 years as per guidelines issued vide policy circular No 24 dated
_ 9.5.2000 on commercial publicity. — De
4. Ip order to avoid delay in finalization of reserve prict, the dis isions are ..
empowered to fix the highest annus! earning fealised from. the
zone/station‘cluster of stations during the preceding 3 years a5 the
reserve price for that zucit,/station/cfuster of stations. However, in case
it is felt that the potential of ihe zone/station’cluster of statiuns is
higher, the reserve price can be fixed bigher than the highest annual
caring as mentioned above.
§. An escalation clause of 10% every year should be built-in in all ihe
'- geteements for contracts ather than sole advertisement rights foi entire
-. division. Jn case, the Zonal Railways feel that the escalation clause
tan be kept higher due io the potential of the area being given for
advertiseraetit, the same raay be revised upwards.
. Other instructions contained in circular under reference wil! remain
applicable. |
This issites with the concurrence of Finance Directorate of the Minisiry of
Executive Divector Passenger Mark eting,
lway Board
No200S/TGIVBYEEO] | New Delhi, did 23 . 10.06
FA&CAOs, Al! Zonal Railways
2. Director (Audit), All Zonal Railways
for Financial Commissioner, Ae Roard
Copy to: Bo
1. Chief Commerciai Managers, All Zonal Railways
2. CEs, Ali Zona! Railways
3. DRMs (Divisions nominated fpr pilot project}
— | eo ना
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