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| Circular number | Commercial Circular No. 81 of 2012 |
|---|---|
| File number | No. 2012/TGIV/11/14 |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Awarding of contracts on media space for advertisement to various Ministries/Departments/ Public Sector undertakings under Central and State Governments space for advertisements to Ministries/Departments/Public Sector Undertakings of
enriet] GOVERNMENT OF INDIA MINISTRY OF RAILWAYS (RAILWAY BOARD) No. 2012/TGIV/11/14 New Delhi, dt.Q7/12/2012 The General Managers, All Zonal Railways, COMMERCIAL CIRCULAR NO. 81 OF 2012 Subject: Awarding of contracts on media space for advertisement to various Ministries/Departments/ Public Sector undertakings under Central and State Governments Comprehensive guidelines exist with Zonal Railway for generating revenues through commercial publicity by utilizing various assets of Railways such as Stations, Passenger trains, level crossings, goods trains and websites. These guidelines provide for awarding of Commercial Publicity contracts through open Tender. 2 Proposals are being received from various Ministries/Departments/Public. Sector undertakings under Central and State Governments seeking media space for advertisement of their various flag ship programmes. It is understood that the PSUs/Departments have substantial budget allotment for Publicity. However, the cumbersome and time-consuming procedure involved in the Tender process has been a discouraging factor for the Government Departments and PSUs hiring the media/space utilization with Indian Railways. 3, In keeping with the interests of Railways, it has been decided to offer media space for advertisements to Ministries/Departments/Public Sector Undertakings of Central and State Governments on a separate footings as per the conditions laid down below: a. Ministries/Departments/Public Sector Undertakings of Central/State Governments may be offered such media space for advertisements on contract basis without participating in the Open Tender, the open tender for ~ which has failed at least twice in the immediate past. b, For advertisement on existing space/media which has not been tendered in the past and also for spaces/media newly created for which Ministry/Departments/Public Sector Undertakings of Central/State Governments have evinced interest, the reserve price may be fixed in consultation with Finance (in terms of Commercial Circular No. 70 of 2012) The price so fixed may be inflated by 5% as premium over the Reserve price -2- c. and offered to Ministries/Departments for advertisements on contract basis without participating in the Open Tender. d. The contract period shall be for a maximum period of 5 years with enhancement in the license fee uniformly by 10% for every year from second year onwards. e. The schedule of powers in awarding such contract shall be as stipulated in the Commercial Circular No. 74 of 2007. This issues with the concurrence of Finance ~~] f the Ministry of Railways. (Dr. S.K. Ahirwar) Director, Traffic Commercial(G) . Railway Board. No. 2012/TGIV/11/11 New Delhi, dt37 /12/2012 Copy to: FA& CAOs, All Zonal Railways. Director(Audit), All Zonal Railways. नल For Financial Commissioner, Railways. Copy to: Chief Commercial Manager, All Zonal Railways, Finance(Commercial) Dte, Railway Board.
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