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| Circular number | Commercial Circular No. 99 of 2006 |
|---|---|
| File number | No. 2006/TGIV/39/26/Com |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Commercial Publicity on PRS tickets There should be no picture in the advertisements on the front of the ticket and it
Government of India eae ag
Ministry of Railways
(Raitway Board)
No. 2006/TGIV/39/26/Com Pubsicket’ “== New Dethi, dated 28.1 1.06
All Zona! Railways.
(Commercial Clreutar No, 99 of 2006)
Sub: Commercial Publicity on PRS tickets
Some of the Zonal Railways have sought guidelines from Board regarding advertisements
on PRS tickets. The matter has been considered and it has been decided to permit advertisements
on PRS tickets. The Zonal Railways may invite open tenders in this regard as per broad
guidelines given below
1.
The size of ticket stationery should be 18cmX{0cm against the present size of
lSomX9cem
2. The existing specifications for quality and thickness of paper should be followed
3. Print area (of ticket details) should be yestricted to the same area ag existing
13emX9cm and the remaining portion should be used for advertisements.
Advertisements may be allowed on the front of the ticket - with advertisement strips
‘at the bottom & right margin On the back of the ticket — a strip et the bottom and
right half of the remaining space may be permitted for advertisemeni.(sample
enclosed)
. There should be no picture in the advertisements on the front of the ticket and it
should be in text only. Advertisement with pictures may be allowed on the back of
the ticket. The pictures should not be indecent. oor a
. The message through advertisements should not be socially offensive and should be
in keeping witb public morality. Advertisements regarding intoxicants, cigareties,
bidis and other tobacco products are strictly prohibited. The colour scheme of the
“advertisements should be aesthetically appealing
Zonal Railways will bear the cost of stationery and printing of the area containing
ticket details in different colours as well as the cost of printing the advertisement as. -
shown in the sample. Printing may be done using UV (Uitra-violet) ink
8. Multi-coloured advertisements may be allowed. Advertisement charges per ticket
will be payable by the advertisers to the Railways, Open tenders may be invited to
get the best offer. The period of contract may be for one year ;
“9. Reserve price per ticket may be fixed by the Zonal Railways with Finance
concurrence and should cover the cost of the multi-coloured pre-printed blank
Stationery and cost of printing the advertisement at least. The idea should be to
maximize the earnings from this source of revenue; ©: -
10. General instructions printed on the back of the tickets.may be restricted to an area
of 9cm x 7om on the top left sid: by suitably adjusting the font size
“TE, Onty the following general instructions may be printed with an appropriate font
size so as to adjust it bilinguaily In the given area:
a. This ticket is not transferable. —
b. Quote PNR no. for enquines‘cancellations/modifications
¢c. Ticket is valid only alongwith travelling authority, age proof (in case of
“Senior citizens/children availing concessions), warrant etc., if any
d. Departure time printed on the ticket is liable to change /
12. In tase there is no response for advertisements on PRS tickets, the tickets may be
printed on the sare stationery & in the same manner as being printed as of now.
This issues with the concurrence of Finance, Stores and C&IS Directorates of the
Ministry of Railways. [. 2.
. . . (Ravinesh Kumar}.
‘Director Traffic Commercia) (G)
No.2006/TGIV/39/26/com pub/icket eo '. New Delhi, dtd 20.11.06 -
1, FA&CAOs, All Zonai Railways.
2, Director {Audit}, AH Zonal Railways. = ८
for Financle] Commissioner, Raitways
Copy to .
Chief Commercial Managers, All Zonsl Rediways
MD, CRIS, Chanakyapuri, New Delhi. = +
—V36 आर
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Mandatory Information in
English
Space for Advertisement
BAL हैं, - SIDE
— i394 —
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