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| Circular number | Commercial Circular No. 09 |
|---|---|
| Type | Commercial Circular |
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
However, advertising sites at these stations, as deemed necessary, may
GOVERNMENT OF INDIA MINISTRY OF RAILWAYS (RAILWAY BOARD) General Managers, All Zonal Railways. Ref: 1. Board's letter no. 2005rrGIV/39/8IEOI dated 01.05.06 (Commercial Circular No. 36 of 2006) 2. Board's letter no. 2005rrGIV/39/8IEOI dated 23.10.06 (Commercial Circular No. 90 of 2006) 3. Board's letter no. 2005rrGIV/39/8IEOI dated 01.06.07 (Commercial Circular No. 58 of 2007) Railways have been advised to give bulk advertisement rights on an entire Railway Division and the guidelines in this regard have been issued vide Board's letters referred to above. These guidelines have been reviewed by the Board and following amendments/clarifications are issued. 1. The period of contract should be maintained as five years as per existing instructions. .. 2. The participating agency should have minimum experience of two years in the field of commercial advertising which may even be outside the Railways. Zonal Railway may fix the annual turnover and Earnest Money Deposit (EMD) at 50% and 2% respectively of the first year reserve price. 3. As the contractual value for bulk advertising rights on an entire division will be very high, party may be allowed ~o pay license fees quarterly/half-yearly basis. Zonal railway may fix the security deposit at 10% of the license fee every year. 4. The display plan for the proposed site should have the clearance from Sr. DCMevery time an advertisement is actually displayed. No additional charges shall be levied on the advertiser for new sites during the currency of the contract as the entire division is covered under the contract. However, Railway reserves the right to disallow publicity which, in the opinion of Railway, have a bearing on safety, aesthetics, security, synchronicity with existing/blocked sites and anything which violates the laid down Railway procedures/norms. 5. Some major railway stations are being considered for developing as World Class Stations. Such stations will also be the part of bulk advertising rights for the entire division. However, advertising sites at these stations, as deemed necessary, may be removed for undertaking the work in this regard. The clause in this regard may be included in the tender document. 6. Railway reserves the right for displaying information regarding passengers, railway services, signages, safety precautions, social messages etc. at the sites and space which it feels justified. 7. These instructions will be applicable for all tenders floated after the date of issue of this letter. Other existing instructions of the Board on the subject matter will continue to be applicable. (RavIDlRmarl Director Traffic Commercial (G) Railway Board New Delhi, dated 01-.02.08 ~ (~~ . ~. for Financial Co' missioner, Railways 1. FA&CAOs, All Zonal Railways 2. Director (Audit), All Zonal Railways
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