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| Circular number | Commercial Circular No. 74 of 2008 |
|---|---|
| File number | No. 2005/TG-IV/39/8/EOI/Pt-III |
| Type | Commercial Circular |
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
Bulk rights for Commercial Publicity fixed for the first year after the review shall not be less than 1.5 times of the
GOVERNMENT OF INDIA
MINISTRY OF RAILWAYS
(RAILWAY BOARD)
No. 2005/TG-IV/39/8/EOI/Pt-III New Delhi, dated, 18.12.08
The General Managers,
All Zonal Railways.
(Commercial Circular No. 74 of 2008)
Sub: Bulk rights for Commercial Publicity
Ref: 1. Board’s letter No.2005/TG-IV/39/8/EOI dated 01.05.06
(commercial circular No.36 of 2006)
2. Board’s letter No.2005/TG-IV/39/8/EOI dated 23.10.06
(commercial circular No.90 of 2006)
1. Board’s
letter
No.2005/TG-IV/39/8/EOI
dated
01.06.07
(commercial circular No.58 of 2007)
2. Board’s
letter
No.2005/TG-IV/39/8/EOI
dated
07.02.08
(commercial circular No.9 of 2008)
Railways have been advised to give bulk advertising rights on an entire
Railway Division and the guidelines in this regard have been issued vide Board’s
letters referred to above. It has been prescribed therein that the Reserve Price for
the first year should be three times the actual publicity earnings of the entire
division during the immediate preceeding financial year and the license fee in the
second, third, fourth and fifth year should be enhanced by 10%, 15%, 20% & 25%
respectively over that of the previous year. Provision for the review of the same
in consultation with FA&CAO is also available to the ZR.
A reference has been received from CR that Board may stipulate a lower
limit of the Reserve Price for ease of processing at the zonal level. The matter has
been considered by the Board and it has been decided that the Reserve Price so
fixed for the first year after the review shall not be less than 1.5 times of the
previous year’s actual earning in any case.
This issues with concurrence of the Finance Directorate of the Ministry of
Railways.
Other existing instructions will continue to be applicable.
(Ravinesh Kumar)
Director Traffic Commercial (G)
Railway Board
No. 2005/TGIV/39/8/EOI/Pt-III
New Delhi, dated 18.12.08
1. FA&CAOs, All Zonal Railways
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