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| Circular number | Commercial Circular No. 01 of 2017 |
|---|---|
| Date | 2017-01-10 |
| Type | NFR Policy |
| Topic | nfr-eauction |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Policy on Content on Demand जे मे मै मै The licensee/ service provider shall ensure content services
GOVERNMENT OF INDIA MINISTRY OF RAILWAYS RAILWAY BOARD No. 201 7/NFR/12/1 . New Delhi, dated 10/01/2017 The General Managers, All Indian Railways (Commercial Circular No. 1 of 2017) Sub: Policy on Content on Demand जे मे मै मै Preamble: Hon’ble Minister of Railways had announced during the Railway Budget 2016-17 that “Although we enjoy the highest captive eyeballs in a raitway system internationally, we earn 1655 than 5% of our revenues through non-tariff sources. Many of the world railway systems generate 10% to 20% of their revenues from non- tariff sources. Over a period of the next five years, we will strive to reach this world average by monetizing assets and undertaking other revenue yielding activities.” Furthermore focusing on entertainment he announced “We propose to invite FM Radio stations for providing train borne entertainment by installing PA systems in trains”. Objective: ०". The objective of this policy is to detail the various conditions to monetise entertainment based services on trains and stations Main Features of the Policy: Contract management e RailTel shall be the nodal agency, responsible for floating the tender, awarding and managing the related contracts Page 1 of 5 ¢ Railtel shall evaluate proposals on the basis of technical feasibility and generation of maximum financial revenue for the Indian Railways Contract Tenure e Indian Railways shall offer Content on Demand services contract for a tenure of ten years Technology « Entertainment services shall be provided through audio and video systems. The licensee/ service provider shall be permitted to use any technology available and will also be allowed to upgrade it at any time during the contract period ¢ Content on Demand video services should be made available on all personal devices and should support the prevalent technology/ mobile platforms Provision of Internet Services e Internet Services can be provided optionally by the selected service provider either free of cost, or on payment basis by the users. Content on Demand Services on Trains and Stations ¢ The entertainment content on demand services shall be provided on the personal devices of passengers in all trains and Stations in a phased manner, which shall be listed out in the Tender Document Service Locations * The licensee/ service provider will be allowed to provide streaming Audio and video content services on all trains Page 2 of 5 ०». The licensee/ service provider shall provide only video content services on stations. Audio streaming (Radio services) will not be permitted on stations. Installation of Equipment e The licensee/ service provider shall be responsible for installation of necessary equipment for delivering Content on Demand services and will bear the entire cost Security of Equipment e Indian Railways shall take feasible steps to ensure safety of the installed equipment. However, the licensee/ service provider shall be responsible for insuring all assets Service Awareness e Passengers shall be provided with digital/ physical brochures in order to create awareness of the availability of entertainment services on trains and stations e Indian Railways will also make announcements on trains and on stations via Public Announcement (PA) systems (if PA system exists on the trains) Paid and Free Content e The licensee/ service provider shall provide video content in both paid and unpaid formats to the passengers e The licensee/ service provider shall provide audio content free of cost to the passengers e The licensee will provide a Digital payment system for paid content which will be required to be approved by RailTel. Content Specifications e The licensee/ service provider shall provide video and audio content services as per extant, relevant guidelines based on Government prescribed norms for public usage Page 3 of S The ticensee/ service provider shall provide only ‘U’, ‘U/A’, ‘PG’ rated video content. ‘A’ rated content shall not be per
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