Open the official PDF on indianrailways.gov.in
| Circular number | Commercial Circular No. 34 of 2004 |
|---|---|
| File number | No. 2004/TGIV/39/17/Rates |
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
| Official PDF | indianrailways.gov.in |
Commercial Publicity ~ की ' रत earnings from publicity at stations, it should bo ensured that aesthetics
न GOVERNMENT OF INDIA
ं MINISTRY OF RALLWAYS | |
OS “(RAILWAYBOARD) ....... *.. . ४.
‘| ° ' लि ‘ , , :
f No. 2004/TGIV/39/17/Rates New Delhi, digy.10.04
The General Managers
i ‘ ‘ ' ‘ ‘| st , a कि ay
i” All Zonal Railways _, er re
PBS (Commercial Circular No. 34 0 JON
| os Sub: Commercial Publicity ~ की '
लि re The efforts so far made to increase the earnings through commercial publicity
Pt have not given the desired results. During the course of meetings with the zonal
| railways and the divisions in the Board’s office, it bas been brought-to the notice of
( the Board that tho cumbersome procedure for fixation. of ° tarifi/rescrve
4. price/enhancement: of tarifl 15 the main hurdle in this regard. ; As per instructions
१10 dssued vide Board's letter No. B3/PR/A/L1 dt. 22,.5,1989 the powor to fix the tariff for
the media of Commercial Publicity was delegated to the Zonal Railways 5. AS per,
{practice publicity tariff is proposed, velted-and approved ‘at the divisio level and
"Font to the Zonal Headquarters for approval. The oniire procedure takes a lot of time.
Whe zoval railways furlher poluted oul that at smalior D & E category stations the
iP tender procedure 4s cumbersome to follow. Moreover, very few parties and that too
relatively smaller ones cone forward for advertisenent at these stations. T. he
" न railways, therefore, suggested that ‘at-such stations instead of tenders, offers on first
pfome first orve basis be giver to Ab 10 willing partion, » It waa also guggcsted that ihe
_ |. pune procedure be made appllenble for small porlods In 9080 of donninalion of
coutracts midway, Sees oO : gs
The matter has been considered by the Ministry Of Railways and it has been
_ decided that: ae ce दर दि
1, To avold undue delay in the process of fixing tariff, the tariff/reserve
| price and the perlodio increase 10 tariff for all the publicity media will
be fixed by the’ Sr. DCM/DCM with the concurrence of divisional
finance-and the approval of DRM. an eee
| 2. These should be fixed depending upon the value of siles, saleability,
competitive tariff in comparable municipal areas and tbe principle of
FLEA PAT MES EE NEC EE
“what the trade can beat”. For important sites at A, B & C category . ' न
. stations, the value of sites should ve determined throughlop determined through\open offers.|
j
| 3. The tariff structure should be reviewed periodically. ,
A, It has also been decided that at D & EB category stations, We may BSSCSs
the carning potential based on advertisement, interests in such locations
rears draenei etiam nnn meer tor pstrenreree—oerrrencreeme
दर Te SA ROE ER NATE TL, EIS EEE,
a yf competitive offers are available based on the assessnie ४!
sluliuns could be brought under tendering, process or on Quowuan न
busin, ‘Where there ure no 00109, no usolll purpose would be served :
in preseribing procedures wilhout practical applicabllity or use. Our
5 objective iy to got maximum possible revenuo from this soured BMS cer ye
best Jefl to the DRMs of the Divisious to innovate/modily JAM beg try '
ee wanner associating the Finance Deptt of the Division. NG
Where the demands for the various media of commercial publicity aro r
ew, the railways con offer the willing parties on first come first serve 4
basis so that time is saved in formalities.” However, where thie division ‘
feels that the slation is important aud good: offers can on
through open, bidding, the division may decide ‘on tende uotation
लि . ron ie ue ae OY ree ho कि yy tye
थे उन
. -
basis:;: ©: “ । , ०,
5, For small interim periods, at stations "भव tho advertisers have हि. ss
abandoned the contract midway inidway er the contract hasbeen terminaled me,
eae fixing aliemative agency throug tender Js, likely to fake time, Mi
| 2, DRM can award contracia with the congurren end 6, divisional
, 5 Eknanes ou of emu 2० serve 019 {br 6 period to months br tll
HV? extonstor is required, cocurr
rence of FAS:CAO land approval of CCM. . ् ;
"4
oe "Swill have
Extract shown above; the full text is available in the search app.
Open this circular in the search app · Search all 4,233 documents