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| Circular number | Commercial Circular No. 07 of 2022 |
|---|---|
| Date | 2022-03-02 |
| Type | NFR Policy |
| Topic | nfr-eauction |
| Currency | Currency not verified |
| Official PDF | indianrailways.gov.in |
Pollcy on co-brandlng / statlon branding / seml-namlng of railway statlone or preflxlng / sufli*ing brand names / logos to the names of ' railway statlons licensee to do so, the license shall be terminated of the defaulting licensee and
$If(fifCf'R / Government of India
tn{arilq / Ministry of Railways
fs++S / Railway Board
No. 2019/NFR 138/Co-Branding of Railway Stations
E-office no. 3293405
New Delhi
Dated: 02.03.2022
The General Managers
A11 Indian Railways; and
Metro Railway, Kolkata
Commercial Circular
POLICY ON CO-BRANDING OF RAILUIAY STATIONS
1.
Objective
The objective of this policy is to generate non-fare revenue by allowing co-branding /
station branding / semi-naming rights at railway stations, or prefixing / suffixing of brand
names / logos to the names of railway stations to government and reputed business houses
(not advertising agencies). For all purposes, such an activity is a form of advertisement only
and does not tantamount to change in the name of the railway station.
2.
Definitions
Hereinafter, the terms co-branding or station branding or semi-naming rights of railway
stations, or prefixing / suflixing of brand names or logos to the names of the railway
stations, shall all mean the same and are simply denoted as co-branding, which is the
advertising right assigned to the licensee to only suffix or prefix its brand name or logo to
the name of the railway station, along with any other rights assigned in accordance with
the above policy.
3.
Main Features of the PolicY
3.1 The concept of co-branding
The idea is to permit the licensee (the brand owner) to prefix or suffix the brand name
or logo to the name of the railway station and such brand name shall not exceed two
word.s. This is purely a form of advertisement and does not tantamount to change in
the name of the railway station. However, co-branding shall not be permitted on the
railway tickets, PRS, websites, route maps, in announcements through the public
address systems, on the Rail Display Network (as per para I3.2 of RDN policy),
amongst others, where the name of the railway station shall be its original name
only.
1
f
SubJect: Pollcy on co-brandlng / statlon branding / seml-namlng of railway
statlone or preflxlng / sufli*ing brand names / logos to the names of '
railway statlons
3.1.1 In order to maxifiltze revenue from co-branding of statiorts,Zortal railways (ZR)s
may consider clubbing of stations for bidding in clusters.
3.2 Locations permitted for co-branding
3.2.1 Co-branding shall be permitted at all the places in the station building area
wherever the name of the railway station is displayed.
3.2.2 In addition to the prefix I suffix indicated above, the licensee may be given
advertising rights for its brand in the circulating area subject to conditions of the Out
of Home policy, and availability of space. However, the quantum/location of space to
be allotted in circulating area shall be decided by the respective ZRs/Divisions
keeping in view the availability of space, station layout, facade and aesthetics.
3.2.3 It must be ensured that advertising spaces, as mentioned in para 3.2.2, do not
conflict with spaces already awarded under the provisions of the existing non-fare
revenll.e policies, such as but not limited to, Out of Home publicity and the Rail
Display Network.
3 .2.4 Due care should be taken so that prefixing/ suffixing does not adversely impact
clear visibility of station name that is essential for train operations.
4.
Co-branding exclusions
The following types/categories of advertisements shall not be permitted. The negative list is
illustrative in nature:
4.1 Heritage buildings and in railway stations named after eminent personalities,
national leaders, mart5/rs, etc.
4.2
4.3
4.4
Surrogate advertisements.
Advertisement of drugs, alcohol, cigarette, or tobacco items.
Advertisement linked directly or indirectly to or include description of items,
goods or sen/ices that are prohibited under any applicable law for the time being in
force, including but not limited to the Drugs and Cosmetics Act, 1940, the Drugs and
Magic Remedies (Objectionable Advertisements) Act, 1954, the Indian Penal Code,
1 860.
4.5 Any content that threatens or adversely affects the public i
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