Open the official PDF on indianrailways.gov.in
| Circular number | Commercial Circular No. 02 of 1999 |
|---|---|
| Type | Commercial Circular |
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
entry/exit points should be studied and signages should be
Moy my a : पट 7 oo Government of India (Bharat Sarkar) 4 Me) a ' Ministry of Railways (Rail Mantralaya) (Railway Board) No.97/TG.11/39/11/Signages New Delhi, dt./] 3.99 The Chief Commercial Managers All Zonal Railways.’ 4 . Policy Circular No. 2 - Commercial Directorate, Sub; Standardisation of signages of stations, | The matter regarding display of standardised signages at Stations has been under ‘consideration of the Ministry of Railways. The matter has been’ reviewed In | tren mre consultation with: Finance, Civil Engineering and Electrical Directorate in the Board's 5 office. The policy guidelines to be followed by the Zonal Railways in this regard are enclosed. Ministry Of Railways desire that necessary action May be taken accordingly under intimation to all concemed, , . 2. ~The pictograms Signages may not neccesarily have two languages write-up on those zonal railways where language becomes emotional issue. - os 3. - The policy guidelines attached with - this letter has the concurrence of the Finance, Civil Engineering and Electrical Directorate of the Ministry of Railways and has been approved by Board (ME & MT). . Kindly acknowledge receipt of this letter, of C कि (Dr. P.K. Goel) Exec. Director, Passenger Marketing Railway Board. Copy to — f ६ FA&CAQ, All Indian Railways (with 5 spare copies) he ADAI, All Indian Railways (with 36 spare copies). QQ For Financial EGinmissioner, Railway Board ey ad Era नी आधा » ‘g दि कि न . | on Olea SIGNAGES AT RAILWAY STATIONS पी INTRODUCTION 1.1 Need for the signages at railway Stations _ Signages for passenger guidance is the first focus area of platform modernisation. Railway stations are by far the busiest public utility places. The over crowding on platforms, particularly on major railway stations, is increasing day by day. Railway signages constitute an effective passenger interface for communication with / our customers directing them to the facilities and amenities they _ look for at railway stations. oe : | In terms of the report on Public Amenities on New Delhi Railway — Station, presented by National Institute of Design (NID), | Ahmedabad, the signage system ‘serves the following basic functions: ' | | LO a to spatially orient the passengers _© to accelerate their way finding process © to relieve them of their information anxieties 1.2. Need for standardisation of signages Over the years, signages for passenger guidance have been provided at different railway stations without following any uniform guidelines. It was found that information made available | to the passengers was confusing due to lack of standardisation and deployment of multiplicity of information systems. Different types of non-standard signages and commercial sign boards were _ provided, which created a chaotic and confusing situation for the railway user. In an attempt to standardise the Signages, Railway _ Board had issued a policy circular no. 88/TG 1/10/P dated 22/3/91 , and 29/12/95 for display of pictograms. However, in pursuance of the NID report, the signages have now been standardised लि पिन लक पथ he, . “te , N ; .f § incorporating both the pictograms. and the written language in terms of Board’s letter no. 98/TG-I/10/P dated 23/1/1998. 2.0 SIGNAGES THROUGH THE PUBLICITY ROUTE © 2.1 Commercial Publicity at major stations ~ a policy shif¢ “There is an immense potential to generate earings through commercial publicity at railway stations. Leasing of station space for commercial publicity and advertiserneat is an additional channel of revenue generation for the railways, which has noi been fully tapped by the commercial department. The existing system of site-wise leasing of the station space for advertisement has several shortcomings. This system is non-competitive as. the space is _ leased on first-come-first-served basis and it has not been able. to” generate the desired level of high carnings. The other drawback of this system lies. in dealing mostly
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