No official Railway Board PDF has been traced for this entry yet. The text below was read from the document held in the library.
| Date | 2007-09-03 |
|---|---|
| Type | Commercial Circular |
| Topic | advertising |
| Currency | Historical — likely superseded |
Ministers of State in States within their respective States in their respective States.
GOVERNMENT OF INDIA MINISTRY OF RAILWAYS (RAILWAY BOARD) MANUAL FOR PUBLIC RELATIONS DEPARTMENT (First Edition – 2007) (PUBLIC RELATIONS DIRECTORATE) (September, 2007) 2 FOREWORD Despite the fact that Public Relations (PR) is an extremely important activity which touches every facet of the organization, there has not been any manual to facilitate the working of PR Department as in the case of other Departments of Indian Railways. For this, the PR Department had to depend on a large number of instructions on various subjects issued from time to time. I compliment the Public Relations Directorate for taking the initiative to compile and bring out a ‘Manual for Public Relations Department’. I am confident that this manual will go a long way in streamlining the multifarious activities of PR Department and will also be of great help to new entrants as well as the existing officers/ staff in efficient disposal of their day-to-day work .. K.C. JENA Chairman Railway Board New Delhi, Dated: 03/9/2007 3 PREFACE Public Relations (PR) is an activity very closely and inextricably linked with the ethos of an organization. The PR Department of Indian Railways has to handle multifarious activities at a highly sensitive nature very short notice emanating usually from the higher echelons of the Organisation. PR thus has important ramifications for the entire organization. For dealing with various issues involved therein, a number of instructions have been issued from time to time. However, difficulty has often been expressed about the correct interpretation of the extant instructions. Hitherto, this has involved a tedious and time consuming search through the maze of extant instructions. The problem is further compounded in the event of non-availability of such instructions, leading as it does to confusion about the proper procedure to be followed along with indecision and delays. A pressing need has, therefore, been felt to put operative portions of the relevant instructions on all subjects at one place in the form of a Manual to enable new incumbents to learn quickly and also facilitate various functionaries in their day-to-day working, thereby obviating the need for searching and connecting the relevant instructions on an issue and deciding their applicability. The first edition of the ‘Manual for Public Relations Department’ is an effort in this direction. It contains 5 Chapters indicating authority (at the end of each chapter) for the provisions contained therein. Henceforth, the relevant paragraph of the manual may be referred to straightaway without the need to refer to the authority quoted. Although this manual covers most of the day-to- day activities, incorporating instructions issued so far, it does not mean that activities not mentioned herein could not be entrusted to or undertaken by the PR Department. I am confident that this manual will be of great help to the officers/ staff of PR Department. MATHEW JOHN Secretary Railway Board New Delhi, Dated: 03/9/2007 4 CONTENTS CHAPTER SUBJECT PAGE I Para 1 2 3 4 5 6 7 8 9 10 11 ADVERTISING IN PRINT MEDIA Release of railway advertisements………………………….. Non-DAVP publications……………………………………. Ad-hoc publications………………………………………… Utilisation of advertising agencies………………………….. Display advertisements……………………………………... Small/medium and regional language publications………… Language of publications…………………………………… Tender/auction advertisements……………………………… Publishing employment notices…………………………….. Special provisions for Railway PSUs………………………. Settlement of advertisement bills…………………………… 6-12 6 6 7 7 8 9 9 10 11 11 11 II Para 1 2 3 4 5 GRANT OF PERMISSION FOR STILL/ VIDEO PHOTOGRAPHY IN RAILWAY PREMISES / TRAINS Prior clearance from the Ministry of External Affairs……… Security clearance of location
Extract shown above; the full text is available in the search app.
Open this circular in the search app · Search all 4,233 documents