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| Circular number | Commercial Circular No. 24 of 2000 |
|---|---|
| Date | 2000-05-09 |
| Type | Commercial Circular |
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
Policy guidelines for Commercial Publileity | The matter regarding, commercial publicity on Indian Railways has been reviewed in Board's office with a view to give thrust to this area for increasing revenues as well as improving aesthetics. The guidelines to be followed on the subject matter are enclosed For wagons specified area should be earmarked for publicity and the publicity
= OF INDIA/BHARAT SARKAR MINISTRY OF RAILWAYS/RAIL MANTRALAYA (RAILWAY BOARD) No. 99/TGIV/39/1 /MR/COMML.PUB_ New Delhi, dated9.5.2000 To | The General Managers All Zonal Railways. , Policy Circular No.24-Commercial Directorate Lt _ Sub: Policy guidelines for Commercial Publileity | The matter regarding, commercial publicity on Indian Railways has been reviewed in Board's office with a view to give thrust to this area for increasing revenues as well as improving aesthetics. The guidelines to be followed on the subject matter are enclosed. | fet . 1 It is desired that action may be taken accordingly under intimation to all concerned. — | . : This issues with the concurrence of Engineering and Finance Directorates of ~ Railway Board. | ः Kindly“acknowledge receipt of the letter. foo (Dr Ge . Goel) ! Executive Director Passenger Marketing कि Railway Board Encl: Policy guidelines with Annexure I, I & III No. 99/TGIV/39/ I/MR/COMML.PUB ; New Delhi, dtd.9.5.2000 Copy to: AGMs,CCMs,CEs of all Zonal Railways Principal Director Audit, Northern Railway, New Delhi. FA & CAOs. all Zonal Railways For Financial SZ. imissioner, Railway Board. i | t | लि न, माँ POLICY GUIDELINES ON COMMERCIAL PUBLICITY The main objective of the policy is to improve earnings from commercial publicity for which Zonal Railways should make detailed action plan based on the broad policy frame work given. 1, 1.1 1.2 1.3 1.4 1.5 1.6 + Identification of Areas | ‘ Following areas will be identified for commercial publicity — Advertisements at sta at stations oo Advertisements at approaches to major stations. Advertisements at level crossing gates Advertisement on freight wagons. हि Publicity in Premier trains 1.6. Rafdhani and Shatabdi trains at selected areas Other areas like free newspapers, magazines, head rests , trollies. etc, should also be expiored but in each case a specific open offer should be obtained in transparent manner so that Railways gets the best bid. © Framing of proposals 2.2 In clearing the proposals, following guidelines may be observed -- Stations . A Master Plan should be developed for all stations. The basic attempt should be for bulk contract or giving sole advertisement rights for putting advertisements at agreed locations. Where the station is too big it can be segmented into 4 to 5 A field site plan should be prepared jointly by the commercial and engineering department officers While efforts should be to optimise earnings from publicity | | | E 2.4 2.5 (2.6 2.7 3.2 (3.3 3.4 4.2 4.3 _. at stations, it should be ensured that aesthetics and feeling of openness at stations ५ ies _# P : : gies लि are duly catered for. The hordings should not interfere with visibility of railway " signages and should not adversely affect any of existing facilities. The colour scheme, size and space should be indicated to improve the aesthetics at the stations The new areas such as touch screen terminals, LCD projected boards and also | scroll type of advertisements and unipoles should also be permitted. Areas like tree guards and central round-abouts/parks in the circulating areas can ‘also be permitted. In such cases maintenance, upkeep should be adoptedby the advertiser. Signages can also be obtained for the purpose of commercial publicity as per signage policy already: circulated | Modular stalls can also be obtained for commercial publicity (for 2.6 and 2.7 instructions already exist) Trains — | fe For Rajdhani and Shatabdi trains commercial publicity should be a total combination of advertisements on inside of the doors, on trays, uniform of bearers and also advertisements rights for sole supply of branded beverages etc, policy for - which is being separately issued from C & T directorate. | For NMG Rakes entire outside can be permitted. For wagons specified area should be earmarked for publicity and the publicity will be permitted from POH to POH. Separate guidelines for commercial. publicity on f
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