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| Circular number | Commercial circular No. 80 of 2007 |
|---|---|
| File number | No.2007/TGIV/39/23/Res. |
| Type | Commercial Circular |
| Topic | reservation |
| Official PDF | indianrailways.gov.in |
Commercial Publicity on Reservation Charts Reservation Charts of all trains has been considered in Board and it has been decided
Government of India
Ministry of Railways
(Railway Board)
No.2007/TGIV/39/23/Res. Chart
New Delhi, dated 29.08.07
The General Managers
All Zonal Railways.
(Commercial circular No. 80 of 2007)
Sub: Commercial Publicity on Reservation Charts
Railways have been advised to maximize the earnings through commercial
publicity by exploring new areas/concepts. Recently policy guidelines for
commercial publicity on special trains were issued to the Railways which include
advertisement on reservation charts. The matter regarding commercial publicity on
Reservation Charts of all trains has been considered in Board and it has been decided
to exploit this area for commercial publicity. The Zonal railways may invite open
tenders in this regard with broad guidelines as follows:
1. The width of the Reservation chart may be increased upto 15’’ to create some
space (i.e. 3’’ approx.) for advertisements on the right side.
2. Print area for passengers’ details should be maintained same.
3. The logo/product or brand name of the company may be advertised on the
reservation chart on the right margin and at bottom (in form of strip).
4. Multicoloured logo of the company/Product may only be printed and not any
other picture.
5. Message through advertisements should not be socially offensive and should be
in keeping with public morality. Advertisements regarding intoxicants,
cigarettes, bidis and other tobacco products are strictly prohibited. The colour
scheme of the advertisements should be aesthetically appealing.
6. The railway will bear the cost of stationery and printing including the printing of
advertisement.
7. Advertisement charges per sheet of reservation chart (2 ply or 3 ply as
applicable) will be payable by the advertisers to the Railways. Open tenders
may be invited to get the best offer of advertisement charges. The period of
contract may be decided by the Zonal railways subject to a maximum of 3 years
at a time.
8. Reserve Price per sheet of reservation chart (2 ply or 3 ply as applicable) may be
fixed by the Zonal Railway with Finance concurrence. However, it should be
more than the cost of pre-printed blank stationery and cost of printing the
advertisement.
Progress in the matter may be sent regularly so that the same may be
monitored and a comprehensive review may be undertaken.
This issues with the concurrence of Finance and C&IS Directorates of the
Ministry of Railways.
(Ravinesh Kumar)
Director Traffic Commercial (G)
Railway Board
No.2007/TGIV/39/23/Res. Chart
New Delhi, dated 29.08.07
FA &CAOs, All Zonal Railways
Director Audit, All Zonal Railways
for Financial Commissioner, Railways
Copy to: Chief Commercial Managers, All Zonal Railways.
F(C) Branch, Railway Board.
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