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| Date | 2025-02-14 |
|---|---|
| Type | NFR Policy |
| Topic | nfr-eauction |
| Currency | Currency not verified |
Offline-Multidisciplinary training programme "Marketing, NFR, Catering & Tourism" for in-service officers from JS to SAG (from 10.02.2025 to 14.02.2025) Indian Railways Institute of Transport Management (IRITM), Lucknow
INDIAN RAILWAYS INSTITUTE OF TRANSPORT MANAGEMENT
1
Marketing, NFR, Catering & Tourism
(MNFC005)
COURSE ID: MNFC005
10 FEBRUARY– 14 FEBRUARY 2025
Roles
Course develops on
these roles of the
target group.
Leadership
Leading subordinates
and bringing in more
business for Indian
Railways.
Team Player
Working
effectively
with
peers
to
maximize value for
the end customer.
Customer Centric
Understanding
customer needs and
provide support.
Implementing best
practices
Learning about the
initiatives taken in
other divisions in
Railways and outside
Railways as well.
ROOTED IN CORE
PRINCIPLES
For understanding
principles to improve
practices
1
KNOWLEDGE
MULTIPLIER
Understand how to sell
Railway services
effectively.
2
CUSTOMER
FOCUSED
Developing services as per
customer needs.
3
Target Group
The target group consists of Junior scale, Senior Scale, JA Grade and SA
Grade officers working in different Railway departments in the field. The
officers are engaged in provision of marketing rail transportation services to
freight & coaching customers as well as earning more non- fare revenues for
the Railway. They are in direct contact with our customers, both in freight
and passenger segments and it is pertinent that they have skills to successfully
sell Railway's Freight and coaching services to them, while informing them of
all the new initiatives, incentives and schemes that Railway launches from
time to time. Marketing our services to the customers in a better manner
would lead to more business for the Railways and will also help Railways to
generate insights into the evolving customer requirements.
INDIAN RAILWAYS INSTITUTE OF TRANSPORT MANAGEMENT
2
COURSE ID: MNFC005
10 FEBRUARY TO 14 FEBRUARY
The Delivery Team
In view of the paradigm shift from rule to role-based training, led by the DG, entire faculty of IRITM will be available
for meeting the course objectives.
Course Director: Shri Swadesh Kumar Singh , 9794081888 e-mail : [email removed]
Course Coordinator: Shri Mohd Mohsin Quadir , 9044809863, [email removed], FAX: 0522- 2451964
Course Design
The course is designed to help officers
appreciate the importance of marketing in
taking any product or service to the customer.
Peer learning and learning best practices is
also an important element of the course.
As
a
Government
organization,
our
marketing efforts are limited. This needs to
change as the customer today has large
number of options to choose from. If Railway
has to sell its services, it must design them as
per customer needs.
Accordingly, identification of customer needs
is critical element of any marketing strategy.
Good work is being done in pockets across
Railways. The course offers an opportunity to
learn from these initiatives.
Mission Karmayogi:
Shift from Rule based to Role Based
Training: In government, every post has an
assigned role and each role has activities
associated with it. Similarly, each activity
needs certain competencies.
Course Contents
a. Marketing tools and strategies
b. Marketing in Service Sector case studies
c. Freight marketing
d. Passenger Services Marketing
e. Parcel Business Marketing
f. Business development initiatives in NFR
g. NFR: Global Perspectives
h. Freight Aggregators
i. Container Business Development
j. Pricing strategies
k. Tourism in Railways
l. Special trains and coaches
m. Business Development Units
n. Freight Business Development and Rail
Indian Railways Institute of Transport Management
(Govenment of India - Ministry of Railways)
H. 2025/IRITM/ TRG-MNFC/01
I: 17.01.2025
faqT:"fayua, UHyhArE, GIYA T Te" (10.02.2025
14.02.2025) 3A5 ATET
*****
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14.02.2025 75 " faquT, UHUK, GITYIT
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2451964/2451934 4T h& HTEH
4T (-4) mohsin.iritm @gmail.com 4R
Campus: Hardoi By-Pass Road, P.0. Manak Nagar.
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