Enhancing the share of "UTS mobile” App in unreserved ticketing — Publicity and Awareness campaigns and special measures — Reg

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Enhancing the share of "UTS mobile” App in unreserved ticketing — Publicity and Awareness campaigns and special measures — Reg Sub: Enhancing the share of ‘UTS mobile’ App in Unreserved Ticketing -

Text of the circular

YURAAHIR/Government of India
रेल मंत्रालय /Ministry of Railways
दकक्षिण AY of रेलवे/50001 Central Railway
ववजयवाडा ASsc/Vijayawada Division

मं रे.प. का कायार्यालय/ए२0/'5 Office,

वाण्षिणज o य RIRa/Commercial Branch,
adeqarsi/VISAYAWADA-1.

सं॥१०.बी8/सी0८. 565/UTS/Mobile Ticketing/2023. ददनांक Dt. 27.04.2023.

To
All The SMRs/CBSRs/CCSRs/CTIs over BZA Division

Sub: Enhancing the share of "UTS mobile” App in unreserved ticketing — Publicity
and Awareness campaigns and special measures — Reg.

Ref:-1.Dy.CCM/PM/SCR Lr.No.C/CR/UTS/Mobile Ticketing/2023, dt.17.04.2023.
2.This office letter of even no. dt.15-11-22 & 20-03-2023.

KakKKK

Reference to the above subject and further to this office letters of even
no. dt.15.11.2022 & 20.03.2023, instructions are once again reiterated for strict
compliance of all the instructions to proliferate “UTS” mobile App and ATVMs by the
Passengers including setting up of campaigning desk on every Tuesday,
assisting/educating the passengers to obtain tickets through ATVMs, playing
announcements / jingles in the PA system, encouraging passengers to make payments
through UPI, distributing pamphlets in the stations, special campaigning drives in trains,
educational institutions, and initiate all other necessary measures for further
enhancement of the patronage of ATVMs and UTS App., especially by single journey
passengers in unreserved segment. All out efforts should be made to achieve the set
target of 10% share for UTS App in the unreserved segment by July 2023. The progress
on this subject may closely be monitored.

A copy of the Hars., letter is enclosed for information and necessary

held

(MD. Piet n)
DCM/BZA
for Sr.DCM/BZA.

action.

Copy to All the Section CCIs for information and to monitor for utilization and give
vide publicity about this App.

File No.SCR-COMLOPRS(PUMT)/1/2019-O/o CH.OS/PRS/GENLIPCCMISCR

Office of the Chief Commercial Manager (Passenger Marketing)
South Central Railway, Ministry परम कर, 500 025 (Telangana) of Railway, Government of India

1st Floor, Reservation Complex, Secunceravad— i
No. C/CR/UTS/Mobile Ticketing/2023 Dt: 17.04.2023

Sr.DCMs
SC, HYB, BZA, NED, GTL & GNT

Sub: Enhancing the share of ‘UTS mobile’ App in Unreserved Ticketing -
Publicity and Awareness campaigns and special measures - Reg.

Ref: Minutes of Ticket Checking Strategic Action plan Review Meeting
conducted on 05.04.2023 by PCCM/SCR.

dvised that the Zonal Railways instead of
concentrating on conventional point of sales like booking counters (Railways
and contractual) and vending machines, should channelize their resources for
popularizing unreserved ticketing through Mobile App.

At present, the share of the app in S.C.Rly is only 2.3% in terms of no. of
tickets for the FY 2022-23. The division-wise share of UTS mobile App in
ticketing for the FY 2022-23 is tabulated below:

% share of UTS Mobile App in
Total Unreserved Ticketing

Railway Board has a

Division

11.90%
13.00%

prove the utilization of this App to
ar-term target of at least 10% share in number of tickets during
ns are advised to accord due priority for this subject
to achieve the target. Massive publicity/awareness
campaigns - both for the Railway Staff and general public - on downloading
and utilizing this app are required. The designs for the publicity material and
short films have already been shared with divisions by the CPRO.

There is an immediate need to im

achieve the ne
FY-2023-24. All the divisio
and launch focused action

A

YO File No.SCR-COMLOPRS(PUMT)/1/2019-O/o CH.OS/PRS/GENL/PCCM/SCR

“
ra

To proliferate the app and also familiarize the railway staff of its
advantages and usage, below mentioned guidelines may be adopted:

Y All the booking staff, Commercial Inspectors and the Ticketing Checking
staff should be instructed to download the UTS Mobile app on their
respective Mobiles.

४ Frequent workshops to be conducted at important stations/divisional
headquarters to the Commercial/Ticket checking staff about the
f

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