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New and Innovative Ideas and Concepts Scheme for Generation of Non-Fare Revenue

No.2018/NFR/25/New · 2018-06-28
Circularnfr-eauction

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Circular numberNo.2018/NFR/25/New
Date2018-06-28
TypeNFR Policy
Topicnfr-eauction

Summary

New and Innovative Ideas and Concepts Scheme for Generation of Non-Fare Revenue Sub: New and Innovative Ideas and Concepts Scheme

Text of the circular

SOUTHERN RAILWAY
Headquarters Office,
Commercial Branch,
Chennai-600 003
No. C PUB.5/Non Fare Revenue Policy/2017 Date: 28.06.2018.

DRMs/MAS, TPJ, MDU, TVC, PGT, SA

Sub: New and Innovative Ideas and Concepts Scheme
for Generation of Non-Fare Revenue.

Ref: ED(NFR&T), Rly.Board letter No.2018/NFR/25/New
Innovative Ideas scheme dated 21.05.2018.

5. 5 2. 5 2 2 5. 2 2 2

Please find herein enclosed a copy of Executive Director (Non Fare
Revenue & Tourism), Railway Board letter under reference for information
please.

Divisions are advised to take necessary action to explore advertising earnings
through ideas covered under this scheme as suggested by Railway Board.

Encl: as above. a

(D. LAKSHMANAN)
Dy.CCM/PS-I
for Principal Chief Commercial Manager

Copy to:

Sr.DCMs/MAS, TPJ, MDU, PGT & SA
DCM/Co-Ord./TVC

pA BAER न GOVERNMENT OF INDIA
MINISTRY OF RAILWAYS
RAILWAY BOARD

rece MW, PFA, All D poyS : Darl or) Cz

eae 2018/NFR/25/New Innovative Ideas scheme Dated: 21.05.2018

General Manager

_anAib-Zonal Railways
| 21 MAY 2018 Sub: New and Innovative Ideas and Concepts Scheme for Generation of
\ Hon-Fare Revenue
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ee ~~ : -. To”promote new ideas and concepts related to passenger convenience and

“~~———ertffancing Non Fare Revenue a policy on Indian Railways has been formulated. The
details of the New, Innovative Non Fare Revenue Ideas Scheme (NINFRIS) are

enclosed as the Annexure.

This scheme will come into force with immediate effect.

वि

This issues with the concurrence of Finance Directorate of Ministry of
Railways.

The receipt of this letter may please be acknowledged.
Rowse’
co 4)
(Smita Rawat )

Executive Director
Non Fare Revenue & Tourism

D.A.: As above.

No. 2018/NFR/25/Scheme on New Innovative Ideas Dated: 21.5.2018

Copy to: FA&CAO, All Indian Railways — for information and te action.

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Scheme for New and Innovative Ideas / Concepts for Generation of Non-
Fare Revenue

1.0 General
1.1 In order to promote new ideas and concepts for enhancement of Non-Fare
Revenue and/ or improve passenger convenience on IR it has been decided by
Ministry of Railways (MOR) to introduce a ‘New, Innovative Non Fare
er

Revenue Ideas Scheme Ideas Scheme’ (NINFRIS).

1.2 ‘This policy has basically been framed to kickstart generation of NFR through
innovative means and/ or brings about improvements in passenger
= [के ed
convenience.

See
2.0 Applicability ~
2.1 The scheme shall be based at Division level. The focus of this scheme shall be
on all new and innovative ideas, concepts, proposals, ideas, themes, etc., that
have not been tested before and with potential to_enhange non-fare revenue
earnings.

2.2 To classify an idea/ concept as innovative, generally a similar proposal should
not have been implemented on the concerned Division before.

3.0 Main Features of the scheme
3.1 Divisional Railway Managers (DRMs) of the Divisions shall have full powers
for executing innovative ideas/ concepts for generation of NFR on their
Divisions. However, projects taken up under this Scheme should cal A
infringe upon any other Non-Fare Revenues Policies.

3.2 The Branch Officer of Commercial Department shall be the Nodal Officer in
the Division for handling such proposals.

3.3 A committee comprising Branch Officers of Commercial, Finance and
department holding the assets to be used, as members, shall scrutinise the
proposals received and make recommendations to DRM for approval.

3.4 For evaluation purposes, savings in expenditure, if any, likely to accrue from
the project may be notionally added to the revenue potential of the project as

‘deemed earnings’.

3.5 To eliminate non-serious ideas/ concepts each such proposal should be
accompanied by a token non-refundable application fee of Rupees one
thousand only @1,000/-). Submitting 

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