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Commercialpedia Indian Railways commercial circulars and policies

Freight Marketing Policies Strategies to Increase Railway Share in Freight Transport in India (2)

Study materialfreight

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TypeFreight Marketing Circular
Topicfreight

Summary

freight business: Terminal Development and Operations, Freight Marketing Policies, and Rail Freight

Text of the circular

STRATEGIES TO INCREASE RAILWAY’S 
SHARE IN FREIGHT TRANSPORT IN INDIA 
Freight Marketing Policies
Volume 2

STRATEGIES TO INCREASE RAILWAY’S 
SHARE IN FREIGHT TRANSPORT IN INDIA 
Volume II: Freight Marketing Policies
Prepared by:
Transport and Urban Governance Division,
The Energy and Resources Institute (TERI)

© The Energy and Resources Institute, 2023 
The material in this publication is copyrighted. Content from this report may be used for non-commercial 
purposes, provided it is attributed to the source. Enquiries concerning reproduction should be sent to 
the address: The Energy and Resources Institute, Darbari Seth Block, India Habitat Centre, Lodhi Road, 
New Delhi – 110 003, India 
Suggested citation
The Energy and Resources Institute (TERI). 2023. Strategies to Increase Railway’s Share in Freight Transport in 
India: Volume II. New Delhi, India: TERI  
Project Team 
Reviewers
Mr Shri Prakash, Distinguished Fellow 
Mr Mukesh Nigam, Former Additional Member (Commercial), Railway Board
Advisors
Mr Deepak Nath, Former Chief Operation Manager, Railway Board
Mr P B Sharma, Former Assistant Traffic Manager, Railway Board 
Mr G D Paul, Former Deputy Director Statistics (Cost Analysis), Railway Board
Principal Investigator 
Mr Sharif Qamar, Fellow and Associate Director 
Co-Principal Investigator 
Ms Viral D Joshi, Research Associate
Team Members 
Dr Rahul Chakraborty, Associate Fellow 
Mr Faiz Jamal, Research Associate
Mr Promit Mookherjee, Research Associate
Ms Palak Passi, Research Associate
Ms Swati Nath, Project Associate
Secretarial Assistance 
Mr P Santosh Kumar
Published By 
The Energy and Resources Institute (TERI) 
Darbari Seth Block, Core 6C, India Habitat Centre, Lodhi Road, New Delhi - 110 003
Tel: +91 11 2468 2100, 7110 2100 | Email: [email removed] | Web: www.teriin.org

Contents 
Project Team	
..................................................................................................................................................................................ii
List of Figures	
.................................................................................................................................................................................vi
List of Tables	
...............................................................................................................................................................................viii
Acknowledgements............................................................................................................................................................................ix
Abbreviations	
.................................................................................................................................................................................xi
8 Marketing Policies of the Indian Railways ..............................................................................................................1
	
8.1 Need of the Study....................................................................................................................................................................................................1
	
8.2 Objectives.....................................................................................................................................................................................................................2
	
8.3 Overview of Freight Operations in India...................................................................................................................................................2
	
	
8.3.1 Genesis of Freight Movement – decline in the rail freight share..................................................................................2
	
	
8.3.2 Competition from Road..........................................................................................................................................................................5
	
8.4 Marketing as a Part of the Com

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