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| Circular number | Commercial Circular No. 50 of 2017 |
|---|---|
| File number | No. 2015/TG-1V/13/6 |
| Date | 2017-07-11 |
| Type | NFR Policy |
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
Policy on Rail Display Network Display of Railway/ Railway approved Information approved Information
SN 39 GOVERNMENT OF INDIA MINISTRY OF RAILWAYS RAILWAY BOARD No. 2015/TG-1V/13/6 New Delhi, dated 11/07/2017 The General Managers All Indian Railways (Commercial Circular No. 50 of 2017) Sub: Policy on Rail Display Network Preamble The Ministry of Railways have decided that, Indian Railways will strive to increase Non Fare Revenue by monetizing assets and undertaking other revenue yielding activities. The proposed Rail display network will enable real time flow of information to passengers and also unlock Digital advertising potential which will lead to increased non fare revenue. Objective The objective of this policy is to explore non fare revenue through Rail Display Network (RDN) project. The entire exercise shall be cost neutral to Railway. 1. Key deliverables of RDN 1.1 RDN shall integrate the existing rail passenger associated information at railway stations across India 1.2 RDN shall have central as well as screen level display capabilities with real time feeds to provide an option of giving customized information directly to the relevant set of passengers e.g. charting information. 1.3. RDN shall provide information related to arrivals, departures and running status of trains including expected delays and other relevant information like platform numbers, coach guidance, RAC Confirmation, etc. 1.4 1.5 1.6 1.7 1.8 1.9 RDN shall provide information pertaining to passenger comfort, amenities and passenger safety messages. RDN shall provide disaster relief updates in case of emergencies to all concerned. RDN shall display relevant information for and from various departments of Indian Railways. RDN shall be controlled via a centralized network under RailTel, in which video and audio information and content shall be provided across A1 to D Category stations in various languages. RDN can also be extended to other categories of Stations with mutual consent. The proposed Rail Display Network shall be utilized to display Railway information as detailed in paras 1.3- 1.6 and will not be less 50% in terms of time and/or space which shall be prescribed by RailTel. The remaining time/space shall be utilized by the licensee to display advertisements, social messages, etc. 2. Nodal agency 2.1 2.2 2.3 2.4 Ministry of Railways have appointed RailTel or its wholly owned subsidiary to implement and manage RDN as the Nodal Agency. An agreement shall be signed between Ministry of Railways and RailTel or its wholly owned subsidiary which shall detail the responsibilities and rights of both sides including the Revenue Share of the RDN Project. Railtel shall frame the technical specifications of the project, operation and maintenance requirements, role/responsibility/obligations, service level standards and protocol for operation of the system which the licensee will be under contractual obligation to comply. RailTel shall conduct the tendering process for selection of implementation partner and evaluate proposals on the basis of technical feasibility and generation of maximum financial revenue for the Indian Railways. 2.5 2.6 Railtel shall implement the project by inviting an open and transparent tender, compliant with all the extant guidelines of Government of India, CVC and GFR. RailTel will ensure that it has proper control over the system at all times to ensure that the project and contract deliverables are ensured. 3. Contract Tenure 3.1 RailTel or its wholly owned subsidiary shall implement and manage RDN for a period of ten years which may be extended for a period of five years with mutual consent between Indian Railways and RailTel on mutually acceptable terms and conditions which will be reviewed and can be revised if required. 4. Rollout 4.1 Indian Railways shall have an incremental approach for rollout of RDN with the broad sequence of rollout being Category ‘A1’ stations followed by Category ‘A’ stations, then Category ‘C’ Stations which shall be specified in the RFP. Remaining stations i
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