Open the official PDF on indianrailways.gov.in
| Type | Commercial Circular |
|---|---|
| Topic | advertising |
| Official PDF | indianrailways.gov.in |
'"' Advertising through Vinyl wrapping and upgradation, provision & maintenance of passenger interlace items on trains for a period of 5 years Trains should not be identified for the upgradationlmaintenance
GOVERNMENT OF INDIA MINISTRV or RAILWAYS (RAt! ,\VA Y BOARD) General Managers, All Zonal Railways. BOa]., LiS approved entrusting !o the Mechanical department 5 )'~irs of trains on each 7,OnaJr"ilw8y for implemcntjng the scheme of commercial publicity along with upgradation/mcchn:seq cleaning Oil board sanitation of·coaches on the model of N, Riy spe~ificaiions. The matter regarding fixation cf Reserve price alongwith some other related issues were under consideration in Board and the following decisions have been taken: 1. The Reserve Price per rake per annum may be fixed as Rs. 1 Crore for Rajdhani and Rs 50 1akh for Shatabdi Express trains. However, GM will have the powers to reduce the reserve price based on the recommendations of.a Committee comprising of CCt-.1.,CME and FA&CAO. These powers should not be further delegated. 2. For other trains Zonal Railways may fix an appropriate teserve plice with the approval of GM on the recommendation of CME, CCM and FA & CAO. , 3. Tlw list of trains which arc :vulncrdile to complaint and need upgradation should be identified by the Committee of CCM and CME in advance before any process of advertisement takes place. The five nominated trains need not be the ones \).,Thichare 4. The limited upgr8datiolJ of r2kes should be detailed and quantified in money value terms so thai the exact upgradatiol1 is enforceable. Guidelines for tIle scope of l1pgradatiol1 in passenger amenity interface and cleanliness/hygiene attention for universal implementation on Railways taking N Rlys model as the base reference with suitable scaling down of the ingredients for coach amenity l1pgradation depending on the type of lram scrVlces. In this regard, Board's Jetter no. 98/M(C)/137/8 dated 16.09,08 may also be rcfened to. 11 may, however, be ensured that such integrated advertisement contract generate sufficient net positive revenue to Railways. 5. Trains should not be identified for the upgradationlmaintenance scheme if they are already under the cunency of contract for advertising. . 6. The scheme should be reviewed quarterly by the Zonal Railways and Railway Board be apprised for any modifications if required. A complete review of the policy will be undertaken for continuance or otherwise beyond 5 years. As such detailed reports may be sent after 4 years ofthe issue of this letter. Other existing instructions with respect to guidelines on commercial publicity on trains advised vide Board's letter no: 2008/TG-IV/39/NR/111Rajdhani dated 8.7.08 (copy enclosed) and Commercial Circulars No. 36/2006,25/2007 , 51/2007,54/2008 & 6/2009 on the subject matter will continue to be applicable. This issues with concunence of Finance and Mechanical Goaching Directorates of the ~I,j (VK. Sharma) Director Traffic Commercial (G) Railway Board 'A&CAOs, All Zonal Railv,i3ys )irector (Audit), All Zonal Rail-ways )pyto: Chief Commercial Managers, All Zonal RaUvi'ays. Chief :Mechanical Engineers, All Zonal Raihvays. c ~ vE i2 I'Y\ y- H -"r OF INDIA MJ!'Il"" h~ _. RAIL\VA YS (RAILWAY BOARD) No.2008/TG-IV/39INRJlllRajdhani New Delhi, dated,og-:-07.08 The Chief COIl1;I1lercial Manager, Northern Railway, New De1.h.i. Sub:'"' Advertising through Vinyl wrapping and upgradation, provision & maintenance of passenger interlace items on trains for a period of 5 years. Kindly refer to the Railway's letter no. 5PUB1152/Rajdhanj 'xpressNinyJ Wrapping do1eJ23.05.08 On the subject quoted above wherein a 'quest has been made for the extension of the scheme of commercial publicity :ill upgradation & provision of on board intenace items to 9 Rajdhan; (14 rakes) :'0 10 Sha1abdi trains (10 ra..lces). The matter has .been eXamined in Board's office and it bas been cided that the Commercial Department may go for the advertising rights ·c>ughopen tenders on these trains while consideri.ng the followillg points: The proposed trains may be used for advertising rights with limited upgradation of passenger i.Ilterface items. The thrust of the contrac
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